Bob Erwin

Bob Erwin, who teaches this session, is Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He has over 30 years of experience in the field of international trade. Prior to joining UGA he held numerous senior positions in government and industry, and has worked in over 25 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of  Small Business International Trade Educators (NASBITE). He is a NASBITE Certified Global Business Professional, and a NASBITE Distinguished Fellow.

Supporting Materials:  PDF copies of the slides in this presentation are available for free download in the “Resources” section of this website. Requests for copies of the original PowerPoints will be considered on a case-by-case basis. All material herein are copyrighted by the Small Business Development Centers of the University of Georgia.

6: International Tradeshows       

Finding Sales at International Trade Events
(Runtime: 22:49 minutes)

In this sixth session of Export-U2 we will explore the benefits and challenges of participating in international tradeshows. Every year more than 5000 shows take place all over the planet, offering tremendous opportunities to develop international business. These events can help you test the global market for your product, make export sales, or find overseas sales representation. This session considers a range of strategies to help you find the right event and then plan for success.


  1. You Ready?      2. Mkt. Intelligence       3. More Intelligence        4. Costing        5. Mkt. Approach         6. Tradeshows        7. Incoterms       8. Payment        9. SBA Financing       10. Websites       11. Risk Mgmt.       12. Documents