5: Approaching the Market    

Finding Overseas Business Partners
(Runtime: 15:12 minutes)

In this fifth session of Export-U2 we will discuss how the U. S. Commercial Service can help you approach and sell into overseas markets. We will explain how their over 120 foreign offices can assist you in finding the right foreign business partners, using USCS services, including the International Partner Profile, International Partner Search, Gold Key, Platinum Key, Trade Leads, trade events, and more. 

George TracyGeorge Tracy, who teaches this session, is Director of the International Trade Administration (ITA), U.S. Foreign Commercial Service in Atlanta, Georgia.  Prior to joining ITA, he was Director of Professional Services at ServiceNow, VP of Global System Solutions at ETI, Regional Manager for Latin America at Oracle, and Practice Manager for BDO Siedman’s International Business Services Group, supervising consultants throughout the Southeast U.S. and Latin America.  He has led various teams over the years in the development of best practice engagement methodologies related to optimization of international business operations and multi-national customer engagements. George earned a BBA from James Madison University in International Business and Economics, and holds an MBA from Thunderbird, School of Global Management. He is also a certified Agile Practitioner (ACP) and Project Manager (PMP) from the Project Management Institute, a certified SixSigma consultant, and a Certified Global Business Professional (NASBITE).


Supporting Materials:   PDF copies of the slides in this presentation are available for free download in the “Resources” section of this website.  There you can also download a brief PDF description of USCS services. Requests for copies of the original PowerPoints will be considered on a case-by-case basis. All material herein are copyrighted by the Small Business Development Centers of the University of Georgia.


  1. You Ready?      2. Mkt. Intelligence       3. More Intelligence        4. Costing        5. Mkt. Approach         6. Tradeshows        7. Incoterms       8. Payment        9. SBA Financing       10. Websites       11. Risk Mgmt.       12. Documents