4: Costing and Pricing            

How Should I Price My Product?
(Runtime: 23:26 minutes)

In this 4th session of Export-U2 we will complete a costing exercise to see whether your product can be price competitive in the overseas markets you have targeted. We will also consider how your final sales price is affected by the costs associated with moving your goods overseas --- factors like land and sea freight charges, customs duties, taxes, fees, and insurance. 

Dimitris KloussiadisDimitris Kloussiadis, who teaches this session, is Senior international Business Consultant with the  Georgia SBDC International Trade Center. He  has over 28 years' experience in international business, in both the public and private sectors. While in the private sector, he established an extensive network of international distributors and dealers in the Middle East and North African markets. Earlier in his career he owned an import business which marketed European and Asian products to US architectural and construction firms, and to major US department stores. He holds a B.S. in Marketing from the University of Louisiana, and an M.B.A. in International Business from Georgia State University. He is also a Certified Global Business Professional.

Supporting Materials:   PDF copies of the slides in this presentation are available for free download in the “Resources” section of this website. Requests for copies of the original PowerPoints will be considered on a case-by-case basis. All material herein are copyrighted by the Small Business Development Centers of the University of Georgia


  1. You Ready?      2. Mkt. Intelligence       3. More Intelligence        4. Costing        5. Mkt. Approach         6. Tradeshows        7. Incoterms       8. Payment        9. SBA Financing       10. Websites       11. Risk Mgmt.       12. Documents