Supporting Materials:  PDF copies of the slides in this presentation are available for free download in the “Resources” section of this website. Requests for copies of the original PowerPoints will be considered on a case-by-case basis. All material herein are copyrighted by the Small Business Development Centers of the University of Georgia


10: Website Globalization          

Preparing Your Website for Global Commerce
A- 23:54, B- 28:08, C- 12:16  minutes)

In this 10th session of Export-U2 we will discuss how to prepare your website  for the global marketplace. Because of its length, this session is broken into three parts:

10A: Introduces the concept of website globalization, and describes how simple enhancements can improve your website’s appeal to international visitors; it also considers the pros and cons of website translation.

10B:  Considers international website promotion, and introduces the concepts of website internationalization and website localization.

10C: Provides a high level overview of international E-commerce. 

George Tracy

George Tracy, who teaches this session, is Director of the International Trade Administration (ITA), U.S. Foreign Commercial Service in Atlanta, Georgia.  Prior to joining ITA, he was Director of Professional Services at ServiceNow, VP of Global System Solutions at ETI, Regional Manager for Latin America at Oracle, and Practice Manager for BDO Siedman’s International Business Services Group, supervising consultants throughout the Southeast U.S. and Latin America.  He has led various teams over the years in the development of best practice engagement methodologies related to optimization of international business operations and multi-national customer engagements. George earned a BBA from James Madison University in International Business and Economics, and holds an MBA from Thunderbird, School of Global Management. He is also a certified Agile Practitioner (ACP) and Project Manager (PMP) from the Project Management Institute, a certified SixSigma consultant, and a Certified Global Business Professional (NASBITE).


  1. You Ready?      2. Mkt. Intelligence       3. More Intelligence        4. Costing        5. Mkt. Approach         6. Tradeshows        7. Incoterms       8. Payment        9. SBA Financing       10. Websites       11. Risk Mgmt.       12. Documents